Continuous brand tracking for marketers who need answers.

Finally, an easy and affordable way to track brand performance, demonstrate ROI, and answer the question, “Is my strategy working?”

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Trusted by marketing leaders at modern consumer brands

Traditional brand tracking methods are slow, expensive and overwhelming. Marketers are drowning in data, but starving for insights.

“We’re launching a new market and guessing which customers, channels and messages we should focus on.”

“We’re worried about a new competitor, but have no way to know if they’re actually a threat.”

“We’re spending lots, and I still can’t explain what actually moved the needle.”

“The Board wants ROI, but all I’ve got is lagging metrics and gut feel.”

“No one understood the report from our latest research study – it’s gathering dust on my desk.”

“I’m trying to scramble together a single source of truth from one-off research dips, six disconnected tools, and five different agency decks – halp!”

Tracksuit delivers actionable brand metrics 📈 and insights 🧠 in a beautiful, always-on dashboard 🚀

Make big strategic bets with confidence

The visibility you need to set strategy and win your category. We track your brand funnel and show exactly how people feel about your brand to inform your next big campaign or market move.

See how it works

Purple bar chart labeled funnel showing awareness, consideration, usage and preference.

Understand wider category context

Tap into people’s attitudes and behaviours across your whole category – how they buy, what drives decisions, and how to reach them.

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Bar chart titled "What media do people in my category consume?".

Prove marketing impact

Brand building is a long game. Visualise how your funnel metrics change over time as a result of consistent brand investment, making ROI crystal clear.

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Answer stakeholder questions with data, not gut feel

Spend less time preparing reports and more time shaping the narrative. Copy charts and text summaries directly into presentations for ready-made ammunition in your next meeting.

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What our customers are saying

“Tracksuit is the most user friendly brand tracking. It is designed for the marketer.

Alexandra Peek, Chief Marketing Officer at Bondi Sands

“With Tracksuit, we've been able to understand the differences with other organisations at the moment as well as the similarities. And both of those points have been very helpful because they've allowed us to bring the outside perspective into our thinking.

Lisa Leigh, Director of Marketing and Communications at English National Ballet

“Hertility is powered by real-world data from modern women. So yes, of course gaining awareness is a commercial driver but also, crucially for us, with every new person we reach who uses Hertility, the more anonymised data we have to fill gaps in scientific research and fuel product innovation based on the needs of real women.

Charlotte Ponnelle, Head of Brand and Comms at Hertility